AVNFLEX packaging design creates a visual delight that enhances any product, which makes them perfect for unboxing videos. But what are unboxing videos?
According to a study, 81% of shoppers research products online before making a purchase. Unboxing videos are popular in that space, as they are the fourth most influential content type when it comes to making purchase decisions. Their popularity isn’t surprising. We tend to be strongly influenced by what we see. Unboxing videos gives us that visual stimulation.
Let’s take a look into what makes these photos/videos tick and what it means to design packages for the camera.
Unboxing Videos – Authentic and Real
An unboxing video is when a creator removes items from their original packaging in front of a camera. They document the first experience of the product. This makes it authentic and real, thus driving viewers. When a creator is delighted, they pass that feeling onto their viewer. On the other hand, if a creator is disappointed by a product, that too transfers on to the viewer. It becomes an intimate experience, ironically shared by millions.
The First Unboxing Video
One of the earliest unboxing videos appeared in 2006 when an internet user opened a Nokia E61 cell phone. That snowballed into an extremely popular trend which shows the tactile experience of opening a product. Today, this is a staple of online marketing and a great way for brands to get user-generated content.
Colour, Texture, Shape
Why do unboxing videos work? There are many psychological factors at play. Let’s first take a look into the main factors that create a good unboxing experience.
- Colour
Different colours evoke different feelings, which go behind why they are chosen by brands. Red relates to energy, excitement and passion. Blue evokes trustworthiness and calm. Purple is good for communicating luxury and royalty. The colours of your product’s packaging design bring out different emotions in the viewer.
- Texture
The tactile experience provides sensory clues about a product’s value. They can feel premium, or communicate that they are eco-friendly and sustainable. Some creators make close-up videos called ASMR videos that showcase the texture of the packaging and product. This also created a sensory experience which is appealing to the viewer.
- Shape
The shape of the packaging design also conveys information. Tech products go for sleek looks that make them seem advanced, personal care products come in rounded forms to be accessible and safe. Some packages are perfect for unboxing videos, such as multi-tiered packaging that creates anticipation before opening the product. Some designs such as magnetic closures create a smooth opening process, which can be seen in unboxing videos.
Branding
The visual language of a brand is important for brand recall. Think of Capri Sun’s spout pouch or your favourite coffee roasters’ flat bottomed pouch. Unboxing videos are a great way to promote your brand’s packaging as the activity heavily relies on visuals. From logos to brand colours and shapes, there are many ways to promote your visual identity through an unboxing video. Another important point to consider lies upon who is doing the unboxing as different creators reach out to different niches/target audiences.
Element of Surprise
Another factor that comes into play is called the ‘Wow Effect’, where the unboxing experience transforms into a memorable event that boosts brand loyalty. It involves using unexpected elements such as vibrant inner colours, personalised messages, hidden compartments or interactive structures.
Word of Mouth
Unboxing videos are memorable and aesthetically pleasing, and can be interactive. This encourages buyers to share their photos and videos on social media, thus spreading information about the product they’ve purchased and are showcasing.
Keeping this in mind, it’s so important for brands to join forces with a packaging partner who understands the pulse of the audience they want to reach. For packaging that begs to be shown off, partner with us and start your premium packaging journey.
