Haven’t we all been to supermarkets with bags hanging off our arms, cramming half of the store inside the cloth bag and dreading the trip home? Yet, corners of boxes and squeaky bottle containers, aluminium cans and glass jars relentlessly stab at the bag till you put the bag down.
Packaging plays an important role in how brands present themselves and the product’s first impression even before it ends up on the grocery list.
By the end of this article, you will endeavour a less painful experience on the way back from the store.
As it must be clear, this has to do with the conscious choice of picking products with flexible packaging over those with rigid packaging. Flexible-friendly materials such as paper, plastic, film, aluminium foil, or any composition of these are used to create bags, pouches, liners, wraps, roll stock, sachets, flexible packaging film, etc.