It is said that marketing isn’t digital anymore; the world is. We live in a highly tech-savvy and advanced world, yet digital printing technologies are often overlooked. However, as technology improves, forward-thinking designers and marketers are leveraging the benefits of digital printing to set brands apart and boost sales.
As brands strive to stand out on the shelves and create a memorable unboxing experience, digital printing has emerged as a game-changer in the packaging industry. Here are five compelling reasons to choose digital printing for your packaging needs:
- Enjoy faster turnaround time
Time-to-market is critical in the competitive world of consumer goods. Digital printing can reduce the time required to produce high-quality packaging. For instance, traditional printing involves lengthy setup processes, which delay production. Since digital printing eliminates these steps you can look forward to quicker design changes and faster production times. With this agility, brands can respond faster to seasonal demands and promotional activities.
For example, if a beverage company is launching a limited edition flavour, digital printing can help produce attractive packaging in just a few days and capture the peak of consumer interest.
- Experience more vibrant and precise colour
Since digital printing matches a wider range of Pantone colours, you can choose more variations and gradients. It also helps you utilise your brand’s colour guidelines. Also, you can test the colour variations with short, digitally printed batches and make changes to the final design as per your feedback. Plus, digital printing also enables print borders and avoids fading. For brand owners, maximising image clarity is a significant benefit of digital printing.
- Explore unmatched customisation and personalisation
With digital printing, you can expert short runs and on-demand printing, compared to large print runs and extensive setup times in traditional printing. This flexibility allows brands to create unique packaging for specific campaigns, audiences or individual customers. Personalised packaging enhances customer experiences, fosters brand loyalty, and increases the perceived value of your product.
For example, you can use this feature to create customised chocolate bars for birthdays and anniversaries with special messages to create a lasting impact.
- Expect high-quality and consistent outputs
Since digital printing technologies have advanced significantly, brands can now expect sharp details and precise alignment. It ensures that the packaging effectively communicates the brand’s message and stands out on the shelf or in an e-commerce marketplace. With digital printing, you can also expect consistency across all print runs, thus maintaining colour accuracy and design integrity. This consistency goes a long way in building a strong and recognisable visual identity.
For instance, a coffee brand can trust digital printing to consistently reproduce its logo and artwork across various packaging formats – coffee pouches, bags, gift boxes, etc.
- Embrace sustainable and eco-friendly solutions
Sustainability is becoming increasingly important for customers and brands alike. Digital printing supports friendly practices as it reduces waste and energy consumption. You can print on-demand, thus minimising excessive production and environmental impact. Also, digital printing uses fewer chemicals and generates less waste than traditional printing methods. For instance, an organic food brand can further highlight its commitment to sustainability by using digital printing with recyclable materials and eco-friendly inks, thus appealing to environmentally conscious customers.
At Avnflex, we constantly innovate and upgrade to bring you the latest technological advancements in packaging and printing. With digital printing, you get the advantages of customisation, speed, cost-effectiveness, quality, and sustainability. As a result, you can create impactful, high-quality packaging designs that resonate with your customers and align with your brand’s values.
Ready to experience the future of packaging today? Stay ahead in a competitive marketplace with Avnflex by your side!
Contact us for a quote today!
